Customer Service Quotes

Great customer service can make or break a company. It’s the small gestures and kind words that leave lasting impressions. At the heart of it, genuine human connection matters most.

Finding the right words to motivate and inspire your team can be tough. We have gathered some of the best quotes on customer service that highlight its importance. These words can uplift your team and remind them of the power of excellent service.

Inspirational Customer Service Quotes

“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

“Customer service should not be a department. It should be the entire company.” – Tony Hsieh

“Kindness is always fashionable, and always welcome.” – Amelia Barr

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“Service to others is the rent you pay for your room here on earth.” – Muhammad Ali

“Always do more than is required of you.” – George S. Patton

“Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch

“Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken

“The key is to set realistic customer expectations and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.” – Richard Branson

“Good service is good business.” – Siebel Ad

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“Make a customer, not a sale.” – Katherine Barchetti

“Stay close to your customers. Invite them into your processes and let them serve as partners in your success.” – Tom Peters

“If you are not taking care of your customer, your competitor will.” – Bob Hooey

“The customer’s perception is your reality.” – Kate Zabriskie

“There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.” – Shep Hyken

“The sole reason we are in business is to make life less difficult for our clients.” – Matthew Odgers

“Service is not what you do, but who you are. It’s a way of living that you need to bring to everything you do if you are to bring it to your customer interactions.” – Betsy Sanders

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” – Shep Hyken

Classic Quotes on Customer Satisfaction

“The customer’s perception is your reality.” – Kate Zabriskie

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

“The purpose of a business is to create a customer who creates customers.” – Shiv Singh

“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

“Make a customer, not a sale.” – Katherine Barchetti

“Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell

“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer

“Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao

“Always deliver more than expected.” – Larry Page

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.” – Mahatma Gandhi

“In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

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“Customer service is not a department, it’s everyone’s job.” – Anonymous

“Customer satisfaction is the measure of our success.” – Original

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“It takes months to find a customer… seconds to lose one.” – Vince Lombardi

“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni

Quotes on Customer Service Excellence

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“Here is a simple but powerful rule: Always give people more than what they expect to get.” – Nelson Boswell

“Kindness and courtesy are at the root of a positive customer service experience.” – Shep Hyken

“The customer’s perception is your reality.” – Kate Zabriskie

“Service, in short, is not what you do, but who you are. It’s a way of living that you need to bring to everything you do, if you’re to bring it to your customer interactions.” – Betsy Sanders

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

“Customer service is the new marketing.” – Derek Sivers

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards

“The way to a customer’s heart is much more than a loyalty program. Make them feel special.” – Valeria Maltoni

“The magic ‘word’ is ‘recognize’, the magic ‘action’ is listening.” – Eric Harvey

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

“To keep a customer demands as much skill as to win one.” – American Proverb

“The customer experience is the next competitive battleground.” – Jerry Gregoire

“Great customer service does not come by chance. It is the result of well-crafted design and thoughtful execution.” – Anonymous

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

“It’s easier to love a brand when the brand loves you back.” – Seth Godin

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“Good customer service costs less than bad customer service.” – Sally Gronow

“Treat the customer like you would want to be treated. Period!” – Brad Schweig

“You are serving a customer, not a life sentence. Learn how to enjoy your work.” – Laurie McIntosh

“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi

“The simplest definition of good customer service is that the customer has to feel like there’s somebody at the top of the company who really cares about them.” – Gary Vaynerchuk

Powerful Quotes on Customer Retention

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

“It takes months to find a customer… seconds to lose one.” – Vince Lombardi

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“The purpose of a business is to create a customer who creates customers.” – Shiv Singh

“People don’t care about how much you know until they know how much you care.” – Theodore Roosevelt

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“Good service is good business.” – Siebel Ad

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“Satisfied customers are the best advertisement.” – Unknown

“Customers may forget what you said, but they’ll never forget how you made them feel.” – Maya Angelou

“Customer retention is a reflection of how well you’re treating your customers.” – Brian Balfour

“The key is when a customer walks away, thinking “Wow, I love doing business with them, and I want to tell others about the experience.” – Shep Hyken

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

“A business’s customer retention starts with a positive customer experience.” – Unknown

“Retention is the new acquisition.” – Alex Schultz

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

“To keep a customer demands as much skill as to win one.” – American Proverb

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“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” – Steve Cannon

“The longer you delay responding to a customer, the more likely they’ll take their business elsewhere.” – Kristina Evey

“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies.” – Woody Allen, “Annie Hall”

“By treating your customers as if they are the only customer you have, you’ll soon find success following you like your shadow.” – Unknown

“Customer retention is a byproduct of creating remarkable customer experiences.” – David Skok

“The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton

“Loyalty is not won by being first. It is won by being best.” – Stefan Persson

“The golden rule for every business man is this: ‘Put yourself in your customer’s place.'” – Orison Swett Marden

Thought-Provoking Customer Relationship Quotes

1. “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

2. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

3. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

4. “Customer service shouldn’t just be a department; it should be the entire company.” – Tony Hsieh

5. “Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell

6. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni

7. “It’s not what you sell that matters as much as how you sell it!” – Brian Halligan

8. “The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

9. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz

10. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

11. “Treat customers like they own you. Because they do.” – Mark Cuban

12. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

13. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf

14. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

15. “If we do not lay out ourselves in the service of mankind whom should we serve?” – John Adams

16. “Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa

17. “Your most unhappy customers are your greatest source of learning.” – Bill Gates

18. “The purpose of a business is to create and keep a customer.” – Peter Drucker

19. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

20. “People will forget what you said, they will forget what you did, but they will never forget how you made them feel.” – Maya Angelou

21. “The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi

22. “Providing great customer service is the most natural activity in the world. It’s fun to help others because it feels good.” – Byron Pulsifer

23. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him.” – Mahatma Gandhi

24. “the customer doesn’t know or care if you are small or large as an organization. They only focus on the garment hanging on the rail in the store.” – Giorgio Armani

25. “To keep a customer demands as much skill as to win one.” – American Proverb

26. “Make a customer, not a sale.” – Katherine Barchetti

Motivational Quotes on Customer Interaction

“The way to gain a good reputation is to endeavor to be what you desire to appear.” – Socrates

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Don Alden Adams

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“The customer’s perception is your reality.” – Kate Zabriskie

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“The customer is not always right, but they are always the customer.” – Unknown

“We don’t want to push our ideas on to customers, we simply want to make what they want.” – Laura Ashley

“The purpose of a business is to create a customer who creates customers.” – Shiv Singh

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker

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“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

“Customer service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers, and service is everybody’s job.” – Unknown

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

“Customer service is not a department, it’s everyone’s job.” – Ken Blanchard

“Customers may forget what you said but they’ll never forget how you made them feel.” – Maya Angelou

“It’s not the customer’s job to know what they want.” – Steve Jobs

“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders

“The purpose of business is to create and keep a customer.” – Peter Drucker

“Treat your customer as if they are a friend, and they will become your friend and stay with you forever.” – Unknown

“Good customer service costs less than bad customer service.” – Sally Gronow

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

Noteworthy Quotes on Customer Experience

“The customer’s perception is your reality.” – Kate Zabriskie

“Customers may forget what you said but they’ll never forget how you made them feel.” – Maya Angelou

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

“The customer experience is the next competitive battleground.” – Jerry Gregoire

“Make a customer, not a sale.” – Katherine Barchetti

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” – Sam Walton

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

“The purpose of a business is to create a customer who creates customers.” – Shiv Singh

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards

“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” – Steve Cannon

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

“The magic ‘formula’ that successful businesses have discovered is to treat customers like guests and employees like people.” – Tom Peters

“The mind of the customer is the battleground.” – Chip Bell

“Be the change you wish to see in the world.” – Mahatma Gandhi

“Service, in short, is not what you do, but who you are. It’s a way of living that you need to bring to everything you do, if you’re to bring it to your customer interactions.” – Betsy Sanders

“Spend a lot of time talking to customers face to face. You’d be amazed at how many companies don’t listen to their customers.” – Ross Perot

“Customer service is not a department, it’s a philosophy!” – Shep Hyken

“Good customer service costs less than bad customer service.” – Sally Gronow

“Kindness and courtesy are at the root of a positive customer service experience.” – Shep Hyken

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

The Bottom Line

Great customer service lies at the heart of any successful business. These quotes remind us that treating customers well is not just about solving problems; it’s about creating positive experiences and lasting relationships. Each quote offers a nugget of wisdom that can inspire teams to go the extra mile.

If you ever feel stuck or need a boost in your customer service efforts, refer back to this list. The words from industry leaders and experts can provide the motivation you need to excel. After all, exceptional customer service is a key ingredient for building loyalty and trust.

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