Great customer service can make or break a company. It’s the small gestures and kind words that leave lasting impressions. At the heart of it, genuine human connection matters most.
Finding the right words to motivate and inspire your team can be tough. We have gathered some of the best quotes on customer service that highlight its importance. These words can uplift your team and remind them of the power of excellent service.
Inspirational Customer Service Quotes
“The best way to find yourself is to lose yourself in the service of others.”
“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
“Customer service should not be a department. It should be the entire company.”
“Kindness is always fashionable, and always welcome.”
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
“Service to others is the rent you pay for your room here on earth.”
“Always do more than is required of you.”
“Customer service is an opportunity to exceed your customer’s expectations.”
“Satisfaction is a rating. Loyalty is a brand.”
“The key is to set realistic customer expectations and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.”
“Good service is good business.”
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
“The goal as a company is to have customer service that is not just the best but legendary.”
“Your most unhappy customers are your greatest source of learning.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“Make a customer, not a sale.”
“Stay close to your customers. Invite them into your processes and let them serve as partners in your success.”
“If you are not taking care of your customer, your competitor will.”
“The customer’s perception is your reality.”
“There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.”
“The sole reason we are in business is to make life less difficult for our clients.”
“Service is not what you do, but who you are. It’s a way of living that you need to bring to everything you do if you are to bring it to your customer interactions.”
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.”
Classic Quotes on Customer Satisfaction
“The customer’s perception is your reality.”
“Do what you do so well that they will want to see it again and bring their friends.”
“Satisfaction is a rating. Loyalty is a brand.”
“The goal as a company is to have customer service that is not just the best but legendary.”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“The best way to find yourself is to lose yourself in the service of others.”
“Your most unhappy customers are your greatest source of learning.”
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
“The purpose of a business is to create a customer who creates customers.”
“Quality in a service or product is not what you put into it. It is what the customer gets out of it.”
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”
“Make a customer, not a sale.”
“Here is a simple but powerful rule: always give people more than what they expect to get.”
“Customer satisfaction is worthless. Customer loyalty is priceless.”
“Our greatest asset is the customer! Treat each customer as if they are the only one!”
“Always deliver more than expected.”
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.”
“In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.”
“Customer service is not a department, it’s everyone’s job.”
“Customer satisfaction is the measure of our success.”
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
“It takes months to find a customer… seconds to lose one.”
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”
Quotes on Customer Service Excellence
“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“Here is a simple but powerful rule: Always give people more than what they expect to get.”
“Kindness and courtesy are at the root of a positive customer service experience.”
“The customer’s perception is your reality.”
“Service, in short, is not what you do, but who you are. It’s a way of living that you need to bring to everything you do, if you’re to bring it to your customer interactions.”
“The goal as a company is to have customer service that is not just the best but legendary.”
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
“Quality in a service or product is not what you put into it. It is what the customer gets out of it.”
“Customer service is the new marketing.”
“Your customer doesn’t care how much you know until they know how much you care.”
“The way to a customer’s heart is much more than a loyalty program. Make them feel special.”
“The magic ‘word’ is ‘recognize’, the magic ‘action’ is listening.”
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”
“To keep a customer demands as much skill as to win one.”
“The customer experience is the next competitive battleground.”
“Great customer service does not come by chance. It is the result of well-crafted design and thoughtful execution.”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
“It’s easier to love a brand when the brand loves you back.”
“Your most unhappy customers are your greatest source of learning.”
“Good customer service costs less than bad customer service.”
“Treat the customer like you would want to be treated. Period!”
“You are serving a customer, not a life sentence. Learn how to enjoy your work.”
“The best way to find yourself is to lose yourself in the service of others.”
“The simplest definition of good customer service is that the customer has to feel like there’s somebody at the top of the company who really cares about them.”
Powerful Quotes on Customer Retention
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”
“It takes months to find a customer… seconds to lose one.”
“Your most unhappy customers are your greatest source of learning.”
“The purpose of a business is to create a customer who creates customers.”
“People don’t care about how much you know until they know how much you care.”
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
“Good service is good business.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“Satisfied customers are the best advertisement.”
“Customers may forget what you said, but they’ll never forget how you made them feel.”
“Customer retention is a reflection of how well you’re treating your customers.”
“The key is when a customer walks away, thinking “Wow, I love doing business with them, and I want to tell others about the experience.”
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”
“A business’s customer retention starts with a positive customer experience.”
“Retention is the new acquisition.”
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
“To keep a customer demands as much skill as to win one.”
“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”
“The longer you delay responding to a customer, the more likely they’ll take their business elsewhere.”
“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies.”
“By treating your customers as if they are the only customer you have, you’ll soon find success following you like your shadow.”
“Customer retention is a byproduct of creating remarkable customer experiences.”
“The goal as a company is to have customer service that is not just the best, but legendary.”
“Loyalty is not won by being first. It is won by being best.”
“The golden rule for every business man is this: ‘Put yourself in your customer’s place.'”
Thought-Provoking Customer Relationship Quotes
1. “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams
2. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
3. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter
4. “Customer service shouldn’t just be a department; it should be the entire company.” – Tony Hsieh
5. “Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell
6. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni
7. “It’s not what you sell that matters as much as how you sell it!” – Brian Halligan
8. “The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton
9. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz
10. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
11. “Treat customers like they own you. Because they do.” – Mark Cuban
12. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker
13. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
14. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton
15. “If we do not lay out ourselves in the service of mankind whom should we serve?” – John Adams
16. “Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa
17. “Your most unhappy customers are your greatest source of learning.” – Bill Gates
18. “The purpose of a business is to create and keep a customer.” – Peter Drucker
19. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
20. “People will forget what you said, they will forget what you did, but they will never forget how you made them feel.” – Maya Angelou
21. “The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi
22. “Providing great customer service is the most natural activity in the world. It’s fun to help others because it feels good.” – Byron Pulsifer
23. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him.” – Mahatma Gandhi
24. “the customer doesn’t know or care if you are small or large as an organization. They only focus on the garment hanging on the rail in the store.” – Giorgio Armani
25. “To keep a customer demands as much skill as to win one.” – American Proverb
26. “Make a customer, not a sale.” – Katherine Barchetti
Motivational Quotes on Customer Interaction
“The way to gain a good reputation is to endeavor to be what you desire to appear.”
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
“Your most unhappy customers are your greatest source of learning.”
“The customer’s perception is your reality.”
“Do what you do so well that they will want to see it again and bring their friends.”
“The customer is not always right, but they are always the customer.”
“We don’t want to push our ideas on to customers, we simply want to make what they want.”
“The purpose of a business is to create a customer who creates customers.”
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
“Customer service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers, and service is everybody’s job.”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
“Customer service is not a department, it’s everyone’s job.”
“Customers may forget what you said but they’ll never forget how you made them feel.”
“It’s not the customer’s job to know what they want.”
“A satisfied customer is the best business strategy of all.”
“The goal as a company is to have customer service that is not just the best but legendary.”
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.”
“The purpose of business is to create and keep a customer.”
“Treat your customer as if they are a friend, and they will become your friend and stay with you forever.”
“Good customer service costs less than bad customer service.”
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
Noteworthy Quotes on Customer Experience
“The customer’s perception is your reality.”
“Customers may forget what you said but they’ll never forget how you made them feel.”
“Do what you do so well that they will want to see it again and bring their friends.”
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”
“The customer experience is the next competitive battleground.”
“Make a customer, not a sale.”
“Your most unhappy customers are your greatest source of learning.”
“Customer service shouldn’t just be a department, it should be the entire company.”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”
“The goal as a company is to have customer service that is not just the best but legendary.”
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
“The purpose of a business is to create a customer who creates customers.”
“Your customer doesn’t care how much you know until they know how much you care.”
“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
“The magic ‘formula’ that successful businesses have discovered is to treat customers like guests and employees like people.”
“The mind of the customer is the battleground.”
“Be the change you wish to see in the world.”
“Service, in short, is not what you do, but who you are. It’s a way of living that you need to bring to everything you do, if you’re to bring it to your customer interactions.”
“Spend a lot of time talking to customers face to face. You’d be amazed at how many companies don’t listen to their customers.”
“Customer service is not a department, it’s a philosophy!”
“Good customer service costs less than bad customer service.”
“Kindness and courtesy are at the root of a positive customer service experience.”
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
The Bottom Line
Great customer service lies at the heart of any successful business. These quotes remind us that treating customers well is not just about solving problems; it’s about creating positive experiences and lasting relationships. Each quote offers a nugget of wisdom that can inspire teams to go the extra mile.
If you ever feel stuck or need a boost in your customer service efforts, refer back to this list. The words from industry leaders and experts can provide the motivation you need to excel. After all, exceptional customer service is a key ingredient for building loyalty and trust.